I hope you get inspired by them!

Why Catering Is A Big Opportunity in 2024

2024 is shaping up to be a great year for starting a catering business. What makes me say this, you ask? 

• There are already projections of more business meetings and corporate events this year.  And if you remember one of my tips for standing out as a catering business, it’s to close plenty of corporate clients. 2024 makes it super possible to succeed in catering.
• There are always weddings here in the Philippines. For example, according to the Philippine Statistics Authority (PSA), the number of people who got married increased from 2019 to 2022. I’m pretty sure the same thing happened in 2023, and will happen in 2024!
• And of course, Filipinos love to party and celebrate special occasions such as baptisms or birthdays. And with celebrations always come food, which means more catering opportunities success—and income!

Those three are more than enough reasons, wouldn’t you agree?

How To Really Succeed In Catering

Are you now really, REALLY encouraged to try your hand at catering this 2024? I hope so, especially if you’ve been dreaming of coming up with a cooking and baking empire for a long time already!

Now, how exactly do you go about it? Sure, I gave you seven tips to get started on a catering business… but I feel like the best way to really find out is to check out some of the best caterers in the Philippines!

I did a quick search, found this list, and this list, and found some commonalities of what makes them great, according to the lists:

• Delicious food of different cuisines 
• Great service
• Beautiful setups
• An overall amazing experience

But here’s the thing: knowing what makes a great caterer and actually implementing these things are two different sides of the coin.

Besides, even if you know, how can you be sure that you can apply the knowledge and actually achieve catering greatness?

Well, that’s where Catering 101 of The Bailiwick Academy comes in!

Succeed in Catering in 2024 With Catering 101

Our Catering 101 course is like a training camp for caterers, perfect for enthusiastic home cooks like you.

You’ll pick up skills to make your catering business really stand out. This includes learning effective marketing, creating a memorable menu, and setting the right prices to ensure good profits.

We’ll show you how to smoothly handle tough situations and demanding customers. Plus, you’ll learn ways to make such a great impression that your customers will be eager to return.

This course is filled with tips and tricks from some of the Philippines’ top caterers and chefs.

By the end of it, you’ll be ready to handle big events, lead a great team, and have the know-how to expand your catering business.

Who will be teaching Catering 101?

We were on the lookout for caterers who could help us make this class really comprehensive… and we’re lucky that we already have onboard Chef Him Uy De Baron! 

Chef Him is hailed as one of the biggest names in the culinary world, Chef Him runs various restaurants all over the Philippines and is one of the instructors inside The Bailiwick Academy since 2022.

Check out the preview of this class here:

But it’s not just Chef Him. Meet the others:

• Beejay Tantoco, who runs his family catering business Tantoco’s Catering (established in 1994) where they close government accounts, serve celebrities, and entered popular food markets like Mercato and Bancheto.
• Chef Kalel Chan, a corporate chef of Raintree Restaurants which operates 10 restaurants — Farmer’s table, Saboten, Cha Cha’s Boracay, The Coconut Club, Izakaya Sensu, My Country House, Jones All Day, and so much more. He’s famous for The Original Ube Champorado!
• Aileen Ferrer, a Bailiwicker, our community manager of the TBA Student Lounge, and a businesswoman who runs “Unwrapped – Flowers, Hampers and Events” — a flourishing floral and event styling company that works with corporate clients, weddings, and various events.
• Michelle Lazaro, another Bailiwicker who runs Balai Calamba, a catering business based in Laguna. She also owns two commercial kitchens strategically located in Las Piñas and Laguna. She has catered for corporate events of Hyundai, Chery, and Foton.
• We also have a mystery chef! He has been in the food business for almost 20 years. His experience includes working for Nestle as a Regional Chef Consultant, running a Catering Business since 2004, and starting a new food business last 2022. You’ll find out who he is when you join the program!

How Catering 101 Will Go

Catering 101 starts on January 28, 2024, and will be broken up into six strategic modules to help you succeed in catering.

Week 1: Laying the Foundations For a Successful Catering Success

This week, you’ll dive into the essentials of starting a catering business. This includes understanding the market, the diverse roles in catering, and what initial capital you’ll need. You’ll also learn about building a strong team, crucial for a successful operation.

• Discover the catering market opportunities, especially in the Philippine context.
• Learn directly from industry experts about starting a catering business, covering everything from capital needs to logistics.
• Understand the various roles you’ll play, from chef to business strategist.
• Get a detailed breakdown of initial capital requirements for budget planning.
• Learn how to assemble a strong team, including roles like event managers and chefs.
• Gain real-world insights from successful caterers on launching and growing your business in the Philippines.
• Balance your passion for food with the skills needed for running a successful business.

Week #2: Crafting a Unique Brand that Makes Sales and Marketing Simple

Week 2 focuses on branding, sales, and marketing in the catering industry. You’ll learn how to differentiate your business in a competitive market and make an impact.

• Understand the different catering types and their unique needs.
• Learn how to evaluate your competition and identify your unique selling points.
• Gain insights from real-life examples on effective brand positioning.
• Learn how to engage potential clients with compelling sales pitches.
• Create a targeted marketing plan and schedule.
• Learn the steps for testing your business concept before a full-scale launch.
• Understand the importance of maintaining good relationships in corporate catering.

Week #3: Create Irresistible Menus and Aesthetically-Pleasing Meals Like a Catering Pro

In Week 3, you’ll delve into menu planning and food presentation, learning how to create menus that are both delicious and practical for catering.

• Explore various menu styles and learn how to select the best for different events.
• Learn recipe selection that’s both tasty and catering-friendly.
• Understand the challenges of catering food, including logistics and quality maintenance.
• Acquire skills in food presentation to enhance event dining experiences.
• Learn essential food safety practices.
• Manage supplies effectively and build strong supplier relationships.
• Get advice on setting up an efficient off-site kitchen.

Week #4: Costing and Pricing Best Practices to Maximize Profits

This week is all about the financial side of catering, focusing on recipe costing, pricing strategies, and understanding overhead costs.

• Learn to cost recipes accurately and understand their financial impact.
• Develop effective pricing strategies that reflect your service’s value.
• Understand the overhead costs involved in catering.
• Design profitable and appealing menus.
• Develop financial management skills for long-term success.
• Balance cost-effectiveness with high-quality offerings.
• Adapt pricing strategies to market dynamics and customer expectations.

Week #5: Master the Essentials of Booking, Service, and Crisis Management

The fifth week covers the practical aspects of managing catering events, from booking to service standards and crisis management.

• Learn the comprehensive process of booking events.
• Master creating a BEO for outlining event details.
• Develop a culture of excellent service in your team.
• Handle crises and difficult clients professionally.
• Follow up with clients post-event for feedback and repeat business.
• Use successful events as marketing tools while respecting client privacy.

Week #6: The Essentials of Table Styling for Every Occasion

In the final week, you’ll learn the art of table styling, ensuring your setups are as memorable as your food.

• Learn to set up buffet and dining tables for various events.
• Choose the right serving and dinnerware to enhance the dining experience.
• Discover flower arrangement tips for stunning table displays.
• Customize table setups for different themes.
• Receive step-by-step instructions for flawless table presentations.

By the end of these six weeks, you’ll have a comprehensive understanding of starting and running a successful catering business, equipped with practical skills and insider knowledge!

How To Enroll In Catering 101

It’s easy! All you have to do is sign up at The Bailiwick Academy then go over to the Catering 101 Page. Enroll, and then make sure to block off January 28, 2024, as that’s the first day of class!

Final Thoughts About How To Succeed in Catering in 2024

Looking ahead to 2024, it’s clear that there’s a big chance for success in the catering business. With more companies holding events, lots of weddings, and Filipinos loving big celebrations, there’s plenty of work for caterers.

To really do well in catering, you need to mix your love for cooking with smart business skills. That’s where our Catering 101 course at The Bailiwick Academy comes in. It teaches you everything from understanding what customers want to making your catering stand out, to handling money matters.

You’ll learn from experts like Chef Him Uy De Baron, who know all about making great food and running a successful business. They’ll share their secrets on how to make your catering unforgettable and how to handle any tough situations that come up.

Don’t miss this opportunity to turn your passion into a profitable venture! Become one of the Bailiwickers trained by successful food business owners on how to launch a catering business in 2024. 

Join Catering 101 today. See you inside!

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Keep coming back to The Bailiwick Academy blog for more baking and cooking tips, kitchen tricks, and much more!

The post How To Succeed in Catering in 2024 appeared first on Online Baking and Cooking Classes - The Bailiwick Academy.

Well, read on to ensure that as much as possible, it’s your name—and your menu—on everyone’s lips!

Catering Tips 1 of 5: Close Corporate Catering Clients—And Stay Friends With Them!

Out of the many catering tips for your next corporate event, here’s one to keep in mind. Why? Well:

• Corporate clients often host multiple events throughout the year, providing a steady stream of opportunities. Research corporate events and you’ll find plenty of variations: team buildings, awarding ceremonies, recognitions, Christmas parties, and so on. Imagine being able to cater for all those!
• Satisfied corporate clients are likely to recommend your services to other businesses and colleagues. 
• Corporate events often have larger budgets, allowing for more creative and expansive catering options. Of course, they may have higher expectations as well, but I’m sure you’re more than able to meet that challenge!
• Catering for corporate events can increase your brand’s visibility among a wider, professional audience. That’s especially true since these events are great for networking, potentially leading to more business and partnerships. Of course, this means you need a team to do everything for you while you network and shake hands—don’t forget this part!

At the end of the day, you need leads and returning clients to survive—money, after all, is the lifeblood of all businesses. Corporate clients help you achieve that. By nurturing strong relationships with them, you’re doing more than just catering – you’re creating a supportive network for your business. 

Catering Tips 2 of 5: Specialize In A Catering Style

If you read Chef Joey Prats’ spotlight in this blog, you’d know that one of the things he advocates for is focusing on one product. That way, you can go all in on creating the product and becoming known for it.

Well, guess what? You can apply the same concept to your catering. Specializing in a particular style or type of cuisine can set you apart from competitors. 

Whether it’s gourmet, vegan, local cuisine, or themed events, having a niche makes your service unique and memorable. By specializing in a certain type of food or style, like gourmet, vegan, or local dishes, you become the go-to person for that special kind of catering. It’s a great way to draw in customers who want exactly what you offer and to build a name for yourself as the expert in your chosen area.

Catering Tips 3 of 5: Develop “Travel-Friendly” Food Selections And Solutions

One challenge when it comes to preparing food ahead of time is transportation.  No one wants their beautifully prepared dishes to turn into a messy, unappetizing heap during the journey, agree? That’s why developing a menu with “travel-friendly” food selections is so important.

Here’s how to ensure your dishes remain appealing and delicious, even on the go:

• Opt for foods that can withstand travel to the event space without losing their appeal. Baked goods, casseroles, and sturdy salads are great choices.
• Select items that stay fresh at room temperature or can be easily reheated without compromising quality.
• Food safety is important! Use containers that protect the food, maintain food temperature (both hot and cold), and prevent cross-contamination and spills or messes during transport. 
• Conduct trial runs to see how dishes fare during transport to the event space, adjusting recipes or packaging as needed.
• Ensure that the food still looks appetizing upon arrival, considering factors like sauce separation or garnish displacement.
• Design dishes that are easy to plate quickly and attractively at the event location, minimizing on-site prep work.

Remember, in catering, how your food travels is just as important as how it tastes! Considering these factors ensures that your food is always served at its best, leaving a lasting impression on your clients and their guests.

Catering Tips 4 of 5: Create Crisis Management Protocols

According to cvent, there are different types of caterers: front-facing caterers who help with setup and guest relations; catering chefs who stay in the kitchen; and catering managers who oversee the entire catering team of servers and cooks. 

However, as the business owner, whether you prefer front-facing catering or staying in the kitchen as the catering chef, you’ll have to be prepared for any crisis that may arise. And yes, in the catering business, unexpected situations are bound to arise!

Here’s how you can create effective crisis management protocols to save the day:

• Understand the types of emergencies that could occur, such as food shortages, equipment malfunctions, or staffing issues.
• For each potential crisis, have a clear plan of action. This might include backup suppliers, extra equipment, or a pool of on-call staff.
• Ensure every team member knows their role in a crisis. Regular training sessions can help keep everyone prepared and confident. 
• Establish clear lines of communication for quick and effective coordination during a crisis. 
• Of course, don’t forget that as your business grows and changes, so should your crisis management plans. Regularly review and update them to ensure they remain effective.

By having solid crisis management protocols in place and being prepared for the unexpected, you show professionalism and can significantly enhance your reputation in the industry.

Catering Tips 5 of 5: Catering A+++ After Service

Out of all the catering tips here, this might be the most important.

You know what pro caterers do when they’re done with the event? They don’t just pack up and leave! They make sure that they have excellent after-service.

Here’s why and how to excel in after-service:

• Reach out to your clients to ask for their feedback. This shows that you care about their experience and are always looking to improve. Constructive feedback is invaluable for refining your service and menu.
• A simple thank you note or call to your clients can go a long way. It demonstrates your appreciation for their business and helps in building a lasting relationship.
• Use the follow-up as an opportunity to discuss future events. Inquire about any upcoming events they might be planning and how you can be a part of them. This proactive approach can secure future bookings.
• If your clients are happy with your service, ask them to refer you to others. Word-of-mouth is a powerful tool in the catering industry, and satisfied clients are often your best advocates. Try getting them on video talking about their experience with your company.
• Keep your clients in the loop about your new services, menus, or special offers. Regular, non-intrusive communication keeps you at the forefront of their minds for future catering needs.
• If a client has any complaints, address them promptly and professionally. How you handle issues can sometimes leave a more lasting impression than the service itself. Be as nice and graceful as possible, and remember that most people aren’t trying to be difficult; they just want someone to listen to them and give them a solution to their problem.

Final Thoughts

In wrapping up, these five catering tips are your roadmap to not just surviving but thriving in the competitive world of catering. By implementing these tips, you’re setting yourself up for success and longevity in the catering business. Remember, it’s not just about serving great food; it’s about creating an entire experience that resonates with your clients.

Ready to start your catering business but you don’t know where to start? Watch for my next blog post. I’ll be featuring some successful caterers, what they did, and how you can copy some of their methods to start a catering business of your own this 2024!

And before I go, I’d just like to remind you: don’t forget to sign up at The Bailiwick Academy for recipes you can use in any catering event!

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Keep coming back to The Bailiwick Academy blog for more baking and cooking tips, kitchen tricks, and much more!

The post Catering Tips: 5 To Help You Stand Out And Get Repeat Clients appeared first on Online Baking and Cooking Classes - The Bailiwick Academy.

Well, I’m not going to lie to you; it can be very scary to think about, but it’s also totally possible! And in this blog, we’re going to explore the idea of starting a catering business from home. 

Let’s dive in and find out how you can make this home-based catering business happen!

Who is a home-based catering business for?

If you have a passion for cooking and enjoy making others feel welcome, then starting a catering business from your home might be the perfect fit for you. This business model is especially great for stay-at-home parents who are looking to balance family life with a fulfilling career, aspiring chefs eager to showcase their culinary talents, or anyone wanting to move away from the regular 9-to-5 routine in favor of something more personally rewarding. 

Keep in mind, though, that it takes a good dose of discipline, strong organizational skills, and a touch of creativity to truly stand out in the busy catering market. But if you’re up for the challenge, this could be an exciting and fulfilling path for you!

Catering Business From Home: More Than Just Being A Good Cook

Starting a catering business takes a lot more than just being good at making tasty food. Here’s a look at some things you need to consider when starting out to make your home-based catering business a success.

Know Who You Want To Serve

First things first, you need to figure out who wants to eat your food. Do you want to cook for birthday parties, weddings, and other special occasions, or small get-togethers and celebrations that call for food? Knowing your wanted target market helps you decide what kind of food to make and how to advertise your business.

Learn The Business Side

When you decide to run a home business, you won’t just be a home cook. You’ll have to think of yourself now as an actual business owner, like a restaurant owner or a food truck owner. You’ll now have to think about your menu, your menu pricing, how to keep track of your money, and different marketing strategies to let people know about your business. 

Stay Safe And Legal

With this business model, making sure your food is safe to eat is super important. You’ll need to know and follow the rules about food safety and maybe get your kitchen checked out by the health department and get the necessary health permit. This keeps you and your customers safe.

Oh and of course, you’ll have to get a business license to keep things legal.

The Work Catering Business At Home Entails

Now that we’ve gotten some of the planning out of the way, the next step is looking at some aspects of the day-to-day work it entails. In no particular order, here are some to keep in mind.

Menu Planning, Food Preparation, and Presentation

A significant part of your day will be spent on menu planning. This can get complicated because you’ll have to create a cohesive menu that appeals to your clients, fits their event theme, and works within their budget. And once the menu is set, there’s the food preparation, which involves sourcing fresh ingredients, prepping them, and ensuring each dish is cooked to perfection. 

Let’s not forget presentation—the way the food looks on the plate is just as important as how it tastes. This requires a creative eye and attention to detail.

Customer Service and Marketing

Customer service is key in the catering world. You’ll be communicating with clients, understanding their needs, and ensuring their satisfaction. This could mean answering emails, taking calls, and sometimes dealing with last-minute changes or special requests.

Marketing is another crucial aspect. You will have to manage your business’s social media profiles, update your website, and create content like blogs or videos to engage potential clients. 

Networking, both online and in person, is also part of marketing. Building relationships with Getting to know people who can help your business is a big deal. This could be event planners, other businesses that can help you, or customers who can do word-of-mouth marketing for you to make other people patronize your services and give you more opportunities. 

Administrative Tasks

Administrative tasks include everything from managing bookings and invoices to keeping track of expenses and ensuring you’re compliant with any local business regulations. Good organizational skills are essential here to keep everything running smoothly.

Physical and Mental Demands

It’s important to acknowledge that catering can be physically demanding. You’ll be on your feet for extended periods, sometimes lifting heavy pots or standing over a hot stove for hours. It’s not just a physical challenge but a mental one as well. Each event comes with its own set of intricacies – from special dietary needs to ensuring the timing of each course is spot on.

Planning Your Time

Catering can get busy, especially when you have a lot of orders. You need to be good at planning. This means knowing when to shop for ingredients and to restock your pantry, when to start cooking, and how to get everything ready without rushing at the last minute.

Being Ready for Anything

Sometimes, things don’t go as planned. Maybe you need to change a menu quickly, some of your food handlers called in sick, an event planner is not being cooperative, or you’ll need to handle a difficult client at an event. Being able to think on your feet and solve problems fast is a big part of catering.

Work Hard AND Smart

Based on the above, we can conclude that like any home-based businesses, a catering business out of your home will take a LOT of work. But that doesn’t mean you have to do it all—that won’t be an efficient use of your time.  Let’s see some ways you can make home catering easier for you.

Make Friends with Efficiency

Think of your kitchen as your command center. Organize it so everything you need is right at your fingertips. Plan your menus to make the most of your ingredients and time to make everything flow smoothly.

Embrace Technology

Think of technology as a helpful friend who’s always there when you need them. Use apps for keeping track of ingredients, social media to show off your delicious dishes, and online tools for all the behind-the-scenes business stuff.

Love Numbers

You may not really like math, but keeping an eye on your finances can actually be fun (really!). Think of it as the scorecard of your business – it tells you how well you’re playing the game. Grow to love numbers, and you’ll be able to set prices that make sense as well as know where your money’s really going. 

Ask For Help When You Need It

Remember, even superheroes have sidekicks. As your business grows, it’s okay to delegate and get help. Maybe it’s someone to serve as an extra pair of hands in the kitchen or someone to do social media for you. It frees you up to focus on what you do best: making amazing food.

Factors To Consider For Running A Food Business Out Of Your Home Successfully

Once you’ve got your home catering business going, the next step is to keep it successful for years to come. Here are some easy-to-follow tips to help you do just that:

Update Your Home Catering Business Plan Regularly

Think of your business plan like a garden – it needs regular care to grow. As things change in your business and the world around you, update your plans. This might mean trying new types of events or changing how you manage your money.

Keep Your Customers Happy

Happy customers are the key to a successful business. Always try to make their experience with you something special. Pay attention to the little things, listen to their needs, and try to give them more than they expect. They’ll likely tell their friends about you, which can bring in more business.

Keep Up with Trends

Stay in the loop with what’s new in catering and food. This could be new food trends, ways of serving, or even tech tools that make your job easier. Being one step ahead can make your business stand out.

Learn and Grow

Keep learning new things about cooking and running a business. You might take a class, go to a workshop, or join a group of other caterers. Growing your skills keeps your business fresh and exciting.

Build a Great Team

If your business gets busy, you might need to hire some help. Take the time to train them well so they understand how you like things done. A good team can help you take on bigger jobs and do even more.

Check Your Prices

Every now and then, take a look at your prices. Make sure they’re fair for your customers but also that you’re making enough money. As things change, like the cost of food, you might need to adjust your prices.

Be Smart with Money

Keep a close eye on your money. Make sure you’re not spending too much and save some for slower times. Being careful with money helps your business stay strong.

By following these simple steps, you can keep your home catering business going strong for a long time.

Final Thoughts About Having A Catering Business Out Of Your Home

So, can you run a catering business from home? The short answer is yes! You just have to be ready to do the work and keep at it. 

Now, you might be thinking, “This sounds like a lot of work, and maybe it’s a bit too much to handle.” Don’t worry, I’ve got your back! 

In our next blog post, we’re going to cover “The 7 Crucial Steps to Starting a Thriving Catering Business in 2024.” These are going to be super helpful. Just focus on them, and you’ll greatly increase your chances of making your business a hit! 

Stay tuned! And in the meantime, sign up at The Bailiwick Academy and start browsing our courses for ideas on what you can add to your future catering menu!

— 
Keep coming back to The Bailiwick Academy blog for more baking and cooking tips, kitchen tricks, and much more!

The post Catering Business Out Of Your Home: Is It Possible? appeared first on Online Baking and Cooking Classes - The Bailiwick Academy.

Well, that’s exactly what we will talk about in this blog.

Key Takeaways

TL;DR? Here’s a quick summary of what to expect from this article:

• When planning a catering menu, it’s important to have a specific target market in mind. Focus on that one market so that you can memorize and perfect their needs, which helps you build a good reputation and gets you similar work. 
• Pricing isn’t just about the food–consider also logistics, cost of food, and other business costs. 
• Do further research and education to make better business decisions about running a catering events business.

A Quick Disclaimer About This Article

While we will discuss what to consider when planning a catering menu, this isn’t a deep dive into the topic. A food and beverage business or how to plan a catering business needs more consideration and information than just one blog article. So while we can give you some things to consider, we’d also encourage you to learn more for yourself.

For example, one of the courses at The Bailiwick Academy is Branding 101. Another is Bakery Operations. These and other courses might help you with how to create a catering business plan and make better business decisions.

In short, while this is a quick overview, this is not an article that’s an end-all-be-all about planning catering menus. Also, these won’t be in any particular order, but you have to really consider all of these, as these are important for a successful catering menu or business.

Got it? Good.

How To Plan A Catering Menu: Who Do You Want to Serve?

One thing you have to remember is that in business, you have to have a specific target market. You need to decide on who you want to serve primarily. This also applies to having a catering business.

Let’s say you do decide to enter catering. Do you want to serve personal events like weddings, birthdays, and baptisms? Or would you rather look for a catering event for business people weekly? After all, how to plan catering for a wedding differs from how to plan catering for an event in a corporate setting.

The question doesn’t stop there, though. If you decide to serve weddings, would you rather serve high-end weddings? Or would you be happy serving weddings that are budgeted?

Again, the people in these events will be looking for different things. And if you read our feature on Chef Joey Prats, you’d know that he recommends focusing on one product. The same advice counts for the target market: focus on one. 

When you focus on one market, you can memorize and perfect their needs and expectations. Doing this will help you build a good reputation and get you more work for similar people. That’s always a good thing, agree?

How To Plan A Catering Menu: Consider The Logistics

Now that you know who you want to serve, the next thing to consider is the logistics, as these will factor into your costs. As we said, you shouldn’t only consider menu items!

Let’s go back to the target market. Say you’ve decided to focus solely on corporate events. Will you accept only certain corporate events, or will you take on all of them? 

For example, what if you’re located in Laguna, and a potential client wants to get you for a corporate event in Pampanga? Will you be able to accommodate their request?

Aside from the location, here are some other logistical considerations:

• Staffing – You should determine the number of staff needed, their roles and responsibilities, and their schedules. This includes chefs, servers, bartenders, and event coordinators. Remember, the more you want to give to your clients, the more people you’ll likely need!

• Transportation – Transportation isn’t only considered if, say, you want to run a food truck. After all, if you’re going on location for any type of event, you should be able to transport the food, equipment, and yourself and your team to the venue. You should also determine the truck size you need or if a van will suffice. 

• Equipment – If you plan to enter wedding event catering, you should know that you won’t be able to survive on just one kind of chair and decoration. You have to be able to give your possible clients options that will fit their wedding themes. Catering for corporate events is more forgiving, but these clients will still eventually look for options from you. Consider also that catering can come in different forms: buffets, food stations, seated and served, stand-up cocktails, and even outdoor picnics. Do you want to be able to serve all that or just some?

How To Plan A Catering Menu: Pricing

Ever wonder sometimes about the catering cost per person, especially if you feel like it’s too high? Well, here are some factors to consider in how to price a catering menu.

• Cost of ingredients – This is one important factor in pricing. After all, depending on the market you choose to serve and the types of food they want, you could run up a hefty bill just buying the ingredients alone! Of course, you’re going to charge that to the client. Include also if you’ll serve an alcoholic beverage per person, if they have appetizers, and pretty much anything food related.
• Labor costs – You will also have to factor in the salaries of your chefs, servers, and other staff. In the future, if you add more people, even those not necessarily go with actual events, include those too! They do help with your business, after all. You might even have to raise prices to serve people better.
• Your equipment and logistical costs – How much did you buy your equipment, such as chairs, linens, and tools for food safety? How much are your transportation costs? Insurance? Factor those in as well. 
• Your markup – All these mentioned above are just your operational and overhead costs. If you don’t add in how much you want to make per event, you’re not going to make money. And you have to–after all, businesses survive because of profits, not because of anything else. You have to make money.

Once you have all these, divide the cost of the event by the number of guests, and that’s where you’ll get the cost per person. It is important to note that the cost per person will vary depending on the menu, the level of service provided, and other factors. 

How To Plan A Catering Menu: Planning The Food

Oh, look, we’re finally getting to the food! Why did we place this last? Well, it’s probably the easiest for you, especially if you’ve been making food for a long time already. 

After all, you’re reading this because you’re thinking of getting into catering. And that means you already have a preference for your menu, correct?

And it does go back to Chef Joey’s advice about one first. So what kind of food or cuisine do you want to serve? Sure cuisine that will sell is Filipino food, but you can also offer other ones, like Korean and Spanish. 

You can even choose to niche down further and offer only keto catering. However, how to plan a keto menu is much more complicated than the usual kinds. That’s something to consider as your price might go up!

Your price will also go up if you want to give clients options to serve their guests who have special dietary restrictions.

But once you’ve decided on the food you plan to serve, that’s when you can get to the nitty-gritty. You can customize courses, make avant-garde versions of the cuisine, and so on. It will really depend on your target market and what would appeal to them.

Final Thoughts

Ready to get started on making your own catered event menu? Just consider all the following that we discussed in this article. Remember to consider who you want to serve and all the costs that you will incur, and make sure you’ll profit! By doing so, you’ll be well on your way to not only building a catering menu that will impress your guests but you’ll also have a successful catering business that will last a long time!

Speaking Of Menu Choices…

If you’ve decided to go with our suggestion of serving Pinoy food to start, The Bailiwick Academy has a class that’d be perfect for you to start: Chef Anthony Ang’s Pinoy Handaan!

In this class, you’ll learn to make three classic Filipino party dishes that are restaurant quality using Chef Anthony’s recipes:

• Pancit Overload
• Crispy Pata
• And the very packed Lumpiang Shanghai!

Whether you’re catering for a wedding, a corporate event, or even a simple occasion at home, you can be sure that these menu options will make for a menu that will impress! That’s especially since this class has simple, clear and easy-to-follow instructions that will let you master the dishes in no time!

So what are you waiting for? Sign up at The Bailiwick Academy today and get started planning your perfect Filipino food menu by enrolling in this class!

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Keep coming back to The Bailiwick Academy blog for more kitchen tips, tricks, and much more!

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