They’ll help you navigate challenges, build relationships, and create a unique brand. Think of them like the essential ingredients in your baking pantry: they’re necessary for ensuring a perfect outcome.

Ready to discover these secret ingredients for success? Keep on reading to find out more!

Editor’s Note: This was originally published back in 2018. It has been updated today, June 17, 2024.

What are business virtues?

In the context of any business, virtues refer to the positive character traits, values, and ethical principles that guide decision-making and actions within a company. These virtues play a crucial role in running a successful food business.

Businesses that uphold strong virtues are more likely to earn trust, build lasting relationships, and achieve long-term success. Having these virtues fosters a positive company culture and attracts and as well as retains customers, leading to increased profitability and sustainable growth.

For example, imagine a home baker known for their delicious cupcakes. They consistently use fresh, high-quality ingredients, demonstrating integrity and a commitment to quality, plus they note dietary restrictions, showing respect for their customers. The baker also donates leftover cupcakes to a local shelter, demonstrating social responsibility. 

These virtues, woven into every aspect of their business, cultivate a loyal customer base and contribute to their overall success.

The Eight Business Virtues For Your Food

Now, let’s delve deeper into eight specific virtues that are essential for achieving success in the food industry.

Integrity

Integrity is the foundation of a successful food business. It means being honest and truthful in everything you do, even when no one’s watching. In the food industry, trust and safety are super important, so integrity is a must.

How do you know if your business has integrity? Look for these signs:

• Customer trust: People believe in you and your food.
• Customer loyalty: They keep coming back for more and tell their friends.
• Long-term success: Your business keeps growing and doing well over time.

Think of integrity as a secret ingredient that makes your business delicious in more ways than one!

Accountability

Accountability means taking responsibility for your actions and decisions. In the food industry, this means owning up to mistakes and quickly correcting them. Like integrity, this virtue is essential for building customer trust, fostering a positive work environment, and ensuring compliance with food safety regulations.

Here’s how accountability benefits your food venture:

• Builds customer trust: Customers appreciate honesty and knowing you’ll fix any problems.
• Fosters teamwork: If you have employees, being accountable sets a good example for them to follow.
• Ensures compliance: You follow food safety rules to keep your customers safe and avoid legal trouble.

Transparency

Transparency is crucial for food businesses, as it involves being open and honest with customers about ingredients, processes, and practices. This leads to building trust in your brand and allows customers to buy from you, knowing that your products align with their preferences and values.

For example, if you have an online cookie business, you should list all ingredients to ensure food safety, provide accurate nutritional information, and help customers make informed choices.

Transparency leads to:

• Customer confidence: People feel good about what they’re buying.
• Better issue management: You can quickly address any problems.
• Competitive advantage: Your honesty sets you apart. Additionally, if you publicize that you’re using high-quality ingredients, you can attract customers seeking premium products!

Fairness

Fairness is a core value for any successful business. It involves treating everyone equally and with respect, whether they are customers, employees, or suppliers. This means charging fair prices, paying employees a just wage, and ensuring timely payments to suppliers.

For example, suggested retail prices (SRPs) help maintain consistent pricing across different stores, ensuring customers are treated fairly regardless of where they shop.

Fairness in your business practices leads to:

• Customer trust: Customers feel valued when they know they’re being charged fairly and treated equally.
• Better employee morale: Fair treatment and compensation boosts employee morale and loyalty, leading to a more productive team.
• Strong supplier relationships: Paying your suppliers on time and offering fair terms cultivates positive relationships, ensuring a reliable supply of quality ingredients. 

Resilience

Resilience is essential in the ever-changing food industry. Challenges are inevitable, from unexpected ingredient shortages to shifting consumer trends.

A real-life example of resilience is how the restaurant industry adapted during the COVID-19 pandemic. Since dining in was not possible, they innovated with takeout and delivery services, outdoor dining, and virtual cooking classes.

How can resilience benefit your food business?

• Grace under pressure: When faced with setbacks, you find solutions and keep moving forward.
• Adaptability: No matter the food trends that come up or what preferences customers suddenly have, you can embrace change and adjust your strategies to stay competitive.
• Positive mindset: You maintain optimism and motivate your team, even during tough times.

Innovation

Innovation is the key to keeping your food business fresh and exciting. It means thinking of new ideas for your dishes, services, or marketing strategies to attract and retain customers.

For example, if you want to start a Filipino restaurant, you could develop a unique fusion menu blending traditional flavors with international cuisine or offer innovative online ordering options to enhance convenience.

How innovation drives success:

• Competitiveness: Unique dishes and approaches set you apart from the competition.
• Happy customers: New and improved offerings keep customers engaged and coming back for more.
• Business growth: Expanding your menu or services to cater to emerging trends can attract new customer segments and boost your bottom line. For instance, making keto desserts in response to customer demand could attract a new group of customers!

Remember, innovation is not just about being different; it’s about creating value for your customers and staying ahead of the curve.

Customer-centricity

Customer-centricity means putting your customers at the heart of your business. This approach prioritizes their needs and preferences, ensuring their satisfaction and loyalty.

For example, a successful Mediterranean restaurant might prioritize customer feedback to improve its menu, ensuring that dishes are consistently fresh and delicious.

Customer-centricity drives success through:

• Customer satisfaction: Prioritizing customer needs and preferences leads to happy customers, who are more likely to return and recommend your business to others.
• Customer loyalty: When customers feel heard and valued, they become loyal patrons, choosing your establishment over competitors.
• Valuable feedback: Actively seeking and responding to feedback, both positive and negative, allows you to continuously improve and meet evolving customer expectations.

Social Responsibility

Social responsibility means caring about your community and the environment, not just profits. It’s about giving back and making a positive impact. For instance, you can use sustainable ingredients, minimize waste, and support local farmers by buying from them instead of the groceries.

How social responsibility benefits your business:

• Community support: Giving back to the community through donations or sponsorships fosters goodwill and attracts customers who value social impact.
• Environmental impact: Reducing your environmental footprint through sustainable practices appeals to eco-conscious consumers and can enhance your brand reputation.
• Customer trust: As mentioned above, customers are more likely to trust and support businesses that align with their values, such as environmental consciousness and community engagement.

By prioritizing social responsibility, you contribute to a better world and build a loyal customer base that values your commitment to something greater than just profits.

Now, here’s something else you need to know: while having these business virtues is important for running a successful food business, they’re not the only ingredients for success. You also need practical knowledge and skills to navigate the unique challenges of the food industry. But hey, you don’t have to look far to learn how to grow a successful business.

The answer is right here inside The Bailiwick Academy.

Join The Bailiwick Academy’s Food Business Bootcamp!

The TBA Food Business Bootcamp is a 14-week program that will give you the correct foundation to build and sustain a food business.

Here’s a sneak peek of what you’ll get inside the boot camp: 

• Entrepreneurial Mindset: Spot untapped opportunities and stay ahead of food industry trends.

• Soul Branding: Identify your superpowers and attributes that set you apart to form an unforgettable brand identity. 

• Branding 101: Develop a distinctive brand voice and an attention-grabbing visual identity.

• Business Basics: Avoid pitfalls that make 90% of new food businesses fail within the first year. 

• Menu Planning: Master crafting irresistible menu items that keep customers coming back.

• Human Resources: Develop employee contracts, handbooks, and policies that protect your business.

• Marketing and Sales: Ignite buzz by creating irresistible social media campaigns that compel customers to share your brand.

• Accounting: Learn proven food costing techniques to price your menu items for optimal profitability. 

• Food Costing: Discover inventory management hacks that lower costs and wastes, and give you high profit margins.

• Legal Fundamentals: Safeguard your food business from legal catastrophes by discovering the permits, licenses, and registrations you cannot overlook.

• Employment Law: Draft contracts that attract top talent, incentivize peak performance, and shield your business from legal backlash.

• Business Planning: Mesmerize investors, lenders, and partners with a business plan presentation that has them begging to fund your food empire.

This program is a comprehensive guide to building a low-risk, low-maintenance, high-profit food business. If you’ve been dreaming of turning your passion for food into a thriving business, this boot camp might just be the thing to help you get truly started!

Click here to secure your slot, and finally make your food venture dreams a reality!

—

Keep coming back to The Bailiwick Academy blog for more kitchen tips, tricks, and much more!

The post Business Virtues for Food Business Success appeared first on Online Baking and Cooking Classes - The Bailiwick Academy.

I hope you get inspired by them!

Why Catering Is A Big Opportunity in 2024

2024 is shaping up to be a great year for starting a catering business. What makes me say this, you ask? 

• There are already projections of more business meetings and corporate events this year.  And if you remember one of my tips for standing out as a catering business, it’s to close plenty of corporate clients. 2024 makes it super possible to succeed in catering.
• There are always weddings here in the Philippines. For example, according to the Philippine Statistics Authority (PSA), the number of people who got married increased from 2019 to 2022. I’m pretty sure the same thing happened in 2023, and will happen in 2024!
• And of course, Filipinos love to party and celebrate special occasions such as baptisms or birthdays. And with celebrations always come food, which means more catering opportunities success—and income!

Those three are more than enough reasons, wouldn’t you agree?

How To Really Succeed In Catering

Are you now really, REALLY encouraged to try your hand at catering this 2024? I hope so, especially if you’ve been dreaming of coming up with a cooking and baking empire for a long time already!

Now, how exactly do you go about it? Sure, I gave you seven tips to get started on a catering business… but I feel like the best way to really find out is to check out some of the best caterers in the Philippines!

I did a quick search, found this list, and this list, and found some commonalities of what makes them great, according to the lists:

• Delicious food of different cuisines 
• Great service
• Beautiful setups
• An overall amazing experience

But here’s the thing: knowing what makes a great caterer and actually implementing these things are two different sides of the coin.

Besides, even if you know, how can you be sure that you can apply the knowledge and actually achieve catering greatness?

Well, that’s where Catering 101 of The Bailiwick Academy comes in!

Succeed in Catering in 2024 With Catering 101

Our Catering 101 course is like a training camp for caterers, perfect for enthusiastic home cooks like you.

You’ll pick up skills to make your catering business really stand out. This includes learning effective marketing, creating a memorable menu, and setting the right prices to ensure good profits.

We’ll show you how to smoothly handle tough situations and demanding customers. Plus, you’ll learn ways to make such a great impression that your customers will be eager to return.

This course is filled with tips and tricks from some of the Philippines’ top caterers and chefs.

By the end of it, you’ll be ready to handle big events, lead a great team, and have the know-how to expand your catering business.

Who will be teaching Catering 101?

We were on the lookout for caterers who could help us make this class really comprehensive… and we’re lucky that we already have onboard Chef Him Uy De Baron! 

Chef Him is hailed as one of the biggest names in the culinary world, Chef Him runs various restaurants all over the Philippines and is one of the instructors inside The Bailiwick Academy since 2022.

Check out the preview of this class here:

But it’s not just Chef Him. Meet the others:

• Beejay Tantoco, who runs his family catering business Tantoco’s Catering (established in 1994) where they close government accounts, serve celebrities, and entered popular food markets like Mercato and Bancheto.
• Chef Kalel Chan, a corporate chef of Raintree Restaurants which operates 10 restaurants — Farmer’s table, Saboten, Cha Cha’s Boracay, The Coconut Club, Izakaya Sensu, My Country House, Jones All Day, and so much more. He’s famous for The Original Ube Champorado!
• Aileen Ferrer, a Bailiwicker, our community manager of the TBA Student Lounge, and a businesswoman who runs “Unwrapped – Flowers, Hampers and Events” — a flourishing floral and event styling company that works with corporate clients, weddings, and various events.
• Michelle Lazaro, another Bailiwicker who runs Balai Calamba, a catering business based in Laguna. She also owns two commercial kitchens strategically located in Las Piñas and Laguna. She has catered for corporate events of Hyundai, Chery, and Foton.
• We also have a mystery chef! He has been in the food business for almost 20 years. His experience includes working for Nestle as a Regional Chef Consultant, running a Catering Business since 2004, and starting a new food business last 2022. You’ll find out who he is when you join the program!

How Catering 101 Will Go

Catering 101 starts on January 28, 2024, and will be broken up into six strategic modules to help you succeed in catering.

Week 1: Laying the Foundations For a Successful Catering Success

This week, you’ll dive into the essentials of starting a catering business. This includes understanding the market, the diverse roles in catering, and what initial capital you’ll need. You’ll also learn about building a strong team, crucial for a successful operation.

• Discover the catering market opportunities, especially in the Philippine context.
• Learn directly from industry experts about starting a catering business, covering everything from capital needs to logistics.
• Understand the various roles you’ll play, from chef to business strategist.
• Get a detailed breakdown of initial capital requirements for budget planning.
• Learn how to assemble a strong team, including roles like event managers and chefs.
• Gain real-world insights from successful caterers on launching and growing your business in the Philippines.
• Balance your passion for food with the skills needed for running a successful business.

Week #2: Crafting a Unique Brand that Makes Sales and Marketing Simple

Week 2 focuses on branding, sales, and marketing in the catering industry. You’ll learn how to differentiate your business in a competitive market and make an impact.

• Understand the different catering types and their unique needs.
• Learn how to evaluate your competition and identify your unique selling points.
• Gain insights from real-life examples on effective brand positioning.
• Learn how to engage potential clients with compelling sales pitches.
• Create a targeted marketing plan and schedule.
• Learn the steps for testing your business concept before a full-scale launch.
• Understand the importance of maintaining good relationships in corporate catering.

Week #3: Create Irresistible Menus and Aesthetically-Pleasing Meals Like a Catering Pro

In Week 3, you’ll delve into menu planning and food presentation, learning how to create menus that are both delicious and practical for catering.

• Explore various menu styles and learn how to select the best for different events.
• Learn recipe selection that’s both tasty and catering-friendly.
• Understand the challenges of catering food, including logistics and quality maintenance.
• Acquire skills in food presentation to enhance event dining experiences.
• Learn essential food safety practices.
• Manage supplies effectively and build strong supplier relationships.
• Get advice on setting up an efficient off-site kitchen.

Week #4: Costing and Pricing Best Practices to Maximize Profits

This week is all about the financial side of catering, focusing on recipe costing, pricing strategies, and understanding overhead costs.

• Learn to cost recipes accurately and understand their financial impact.
• Develop effective pricing strategies that reflect your service’s value.
• Understand the overhead costs involved in catering.
• Design profitable and appealing menus.
• Develop financial management skills for long-term success.
• Balance cost-effectiveness with high-quality offerings.
• Adapt pricing strategies to market dynamics and customer expectations.

Week #5: Master the Essentials of Booking, Service, and Crisis Management

The fifth week covers the practical aspects of managing catering events, from booking to service standards and crisis management.

• Learn the comprehensive process of booking events.
• Master creating a BEO for outlining event details.
• Develop a culture of excellent service in your team.
• Handle crises and difficult clients professionally.
• Follow up with clients post-event for feedback and repeat business.
• Use successful events as marketing tools while respecting client privacy.

Week #6: The Essentials of Table Styling for Every Occasion

In the final week, you’ll learn the art of table styling, ensuring your setups are as memorable as your food.

• Learn to set up buffet and dining tables for various events.
• Choose the right serving and dinnerware to enhance the dining experience.
• Discover flower arrangement tips for stunning table displays.
• Customize table setups for different themes.
• Receive step-by-step instructions for flawless table presentations.

By the end of these six weeks, you’ll have a comprehensive understanding of starting and running a successful catering business, equipped with practical skills and insider knowledge!

How To Enroll In Catering 101

It’s easy! All you have to do is sign up at The Bailiwick Academy then go over to the Catering 101 Page. Enroll, and then make sure to block off January 28, 2024, as that’s the first day of class!

Final Thoughts About How To Succeed in Catering in 2024

Looking ahead to 2024, it’s clear that there’s a big chance for success in the catering business. With more companies holding events, lots of weddings, and Filipinos loving big celebrations, there’s plenty of work for caterers.

To really do well in catering, you need to mix your love for cooking with smart business skills. That’s where our Catering 101 course at The Bailiwick Academy comes in. It teaches you everything from understanding what customers want to making your catering stand out, to handling money matters.

You’ll learn from experts like Chef Him Uy De Baron, who know all about making great food and running a successful business. They’ll share their secrets on how to make your catering unforgettable and how to handle any tough situations that come up.

Don’t miss this opportunity to turn your passion into a profitable venture! Become one of the Bailiwickers trained by successful food business owners on how to launch a catering business in 2024. 

Join Catering 101 today. See you inside!

— 

Keep coming back to The Bailiwick Academy blog for more baking and cooking tips, kitchen tricks, and much more!

The post How To Succeed in Catering in 2024 appeared first on Online Baking and Cooking Classes - The Bailiwick Academy.

Keep on reading as I walk you through these key processes to get your home-based catering business off the ground.

1st Step For Starting A Catering Business: Conduct Thorough Market Research

The first step in starting your catering business is to really get to know your market. This includes doing the following:

• Figuring out who would want your catering services and what kind of food they like. Are people in your area into fancy wedding banquets, or do they prefer casual birthday parties, or is there a demand for vegan and/or gluten-free menus? 
• Think about the prices people are willing to pay and what times of the year get really busy with events. This part of the job might involve some online research, talking to people, and maybe even checking out different types of events to see what’s popular. Getting this step right sets you up to create a business that really fits into your community and stands out from the competition.

Understanding what people around you want and what other catering businesses are offering (or not offering) can help you find your own special spot in the catering world.

What happens if you skip market research?

Not doing market research when you start your catering business is like trying to hit a target while blindfolded. This means you might make a menu that doesn’t fit what people in your area are looking for. For example, you could end up offering fancy, expensive dishes in a place where people prefer simple, affordable food, or the other way around.

Also, you might set your prices too high and scare customers away, or too low and not make enough money. Plus, you could miss out on finding a special service or dish that nobody else is offering to any potential client. In short, skipping market research can lead to making bad choices for your business, wasting time and money, and having a hard time getting and keeping customers.

2nd Step For Starting A Catering Business: Develop a Solid Business Plan

After you’ve got a good handle on the market, the next big step is to make a solid business plan. Make sure it includes the following:

• How much you’ll charge for your services, who you want to cater to (like weddings, parties, or corporate events), and how you’ll let people know about your business.
• How much it’ll cost to start your business, keep it running, and make a profit.

Having a clear business plan helps you stay focused and organized. Plus, if you ever need to make business loans or get investors, it’s ideal to have a plan that shows how making an investment in you is a good idea!

What if you start running your business without a plan?

Sure, you can start your catering business without a plan, but there’s a good chance things won’t turn out right. Without a business plan, you might experience these:

• Spending money too fast
• Finding yourself in situations where you’re not prepared, like a big event that you don’t have enough staff or supplies for.
• A hard time tracking goals and progress—you might not know if you’re making enough money to cover your costs or if you’re charging the right prices. 

In short, without a plan as a basis or something to fall back on, you’re going to make things riskier and stressful for yourself.

3rd Step For Starting A Catering Business: Get the Necessary Licensing and Permits

This particular step is important because you want to be a legitimate and legal business entity, even if you’re just operating out of your own kitchen space. That means making sure you have all the right licenses and permits. Depending on where you live, you’ll need different kinds of permits, like a food handler’s license, a health department permit, and maybe a general business license. 

Getting these licenses might seem like a lot of paperwork and maybe a bit of a hassle, especially when you just want to start a catering business in the Philippines, but trust me. It’s worth it for your own peace of mind and for customers to trust that they’re eating food that’s safe and prepared in a clean environment.

What are the consequences of skipping this step?

If you don’t go through the proper steps and channels, you could get into legal trouble, which can mean fines or even having to shut down your business. Additionally, operating without the necessary permits can damage your reputation. If word gets out that you’re not properly licensed, it can be really hard to build trust with potential clients and make it difficult for your catering operation to grow and succeed.

4th Step For Starting A Catering Business: Create a Memorable Brand and Marketing Strategy

A good marketing strategy gets your name out there and brings in customers. Do the following to accomplish this:

• Think about what makes your cooking or your service special and use that to build your brand. 
• Your brand is what makes you different from all the other catering companies out there, so make sure it’s memorable—come up with a catchy name, a logo, and even a unique color scheme.
• Don’t just stop at having a brand—you need to let people know about it via a marketing strategy. You can use social media, like Facebook or Instagram, to show off your food and tell people about your services. 
• You could also make a website, hand out flyers at events, or team up with local event planners. 

What if you don’t take the time to make a brand and strategize your marketing?

If you don’t invest time in building your brand or your marketing strategy, you’ll struggle to stand out in the competitive catering industry, making it hard to attract and retain customers. Without a way to spread the word about your services, many potential clients won’t even know your business exists. This lack of visibility can lead to fewer bookings and limited growth opportunities. 

5th Step For Starting A Catering Business: Plan Your Menu Carefully

Since you are running a food business, it’s super important to think about what types of food you’re going to offer. Here are some things to keep in mind.

• Your menu is like your business card—it shows off what you can do. Make sure it has a good mix of different kinds of dishes so you can please all sorts of customers. 
• As mentioned above, include things for people who might be vegetarian, or who don’t eat gluten, so everyone has something they can enjoy. 
• Think about how much the ingredients cost and how long each dish takes to make. You want a menu that’s not just tasty but also doesn’t cost too much to make or take too long to prepare.

Can’t I just offer whatever food people look for?

There’s always the temptation to offer a wide range of foods that people are looking for, but it’s not always the best idea. Why?

• If you try to make too many different kinds of food, you might need lots of different ingredients and a lot of time to prepare everything. You’ll end up overexerting yourself which can affect the quality of your service and your food.
• As Chef Joey Prats says in this feature, it’s better to focus on a few things. This way, you can make sure the quality is always top-notch, and you won’t get overwhelmed. Plus, having a speciality can make your catering business stand out from others.

6th Step For Starting A Catering Business: Invest in Quality Equipment and Supplies

The sixth step is to make sure you have the right tools and supplies for your catering operations. This means:

• Getting things like reliable stoves, sharp knives, and sturdy pots, pans, and chafing dishes. 
• Think about what you need for serving the food, like trays, dishes, and utensils. 
• Note that it’s worth spending a bit more on these because they’ll help you cook better and faster, and they’ll last longer.
• Find some trustworthy suppliers who can give you fresh and high-quality ingredients. Having good supplies means your food will taste better, and that’s what will make your customers happy. 

Can’t I save up by just spending on less-than-quality equipment?

You might think you’re saving money upfront by buying cheaper, lower-quality equipment, but it can actually cost you more in the long run: 

• Low-quality equipment often breaks down more easily and doesn’t perform as well.
• You might end up with food that’s not cooked properly or you could face delays in your service as your business grows. 
• This can disappoint your customers and hurt your business’s reputation. 
• You’ll also likely have to replace or repair cheap equipment more often, which adds up over time. 

Investing in good-quality equipment is a smarter move because it’s more reliable, lasts longer, and helps you maintain a high standard of service.

7th Step For Starting A Catering Business: Hire and Train a Skilled Team

If you want your catering business to last, you’ll have to admit to yourself that you’ll need a team. Even if you’re great at cooking, you can’t do everything alone, especially as more orders come in. You’ll need chefs, servers, and maybe even a person to help with cleaning or deliveries. 

Look for people who are not only good at their jobs but also friendly and professional because they represent your business. Once you’ve got your team, it’s important to train them well. Make sure they know how to prepare and serve food the way you want, and that they understand the importance of customer service.

Is hiring and training a team really necessary?

Like I said earlier, you can’t do everything yourself. A well-trained team can make a huge difference in how smoothly your events go and how happy your customers are. They can help you handle bigger jobs and make sure everything runs on time. 

Plus, having a team allows you to focus on the parts of the business where you excel, like creating menus or networking with clients, while they handle the day-to-day tasks. It also means you can take on more events and grow your business faster. 

Final Thoughts

Starting a catering business, especially from home, is an exciting journey filled with opportunities and challenges. But by following these seven steps, you’ll be well on your way to launching a successful catering business in 2024.

Of course, I’d want to help make you even more successful. That’s why you should watch for my next blog post, where I’ll talk about simple hacks to get more business and referrals as a startup catering business. These tips will be invaluable in expanding your client base and enhancing your brand’s reach.

Stay tuned! And while you’re here, don’t forget to sign up at The Bailiwick Academy to access courses that will inspire and expand your future catering menu options!

— 
Keep coming back to The Bailiwick Academy blog for more baking and cooking tips, kitchen tricks, and much more!

The post Steps for Starting A Catering Business In 2024: 7 to Keep in Mind appeared first on Online Baking and Cooking Classes - The Bailiwick Academy.

Well, I’m not going to lie to you; it can be very scary to think about, but it’s also totally possible! And in this blog, we’re going to explore the idea of starting a catering business from home. 

Let’s dive in and find out how you can make this home-based catering business happen!

Who is a home-based catering business for?

If you have a passion for cooking and enjoy making others feel welcome, then starting a catering business from your home might be the perfect fit for you. This business model is especially great for stay-at-home parents who are looking to balance family life with a fulfilling career, aspiring chefs eager to showcase their culinary talents, or anyone wanting to move away from the regular 9-to-5 routine in favor of something more personally rewarding. 

Keep in mind, though, that it takes a good dose of discipline, strong organizational skills, and a touch of creativity to truly stand out in the busy catering market. But if you’re up for the challenge, this could be an exciting and fulfilling path for you!

Catering Business From Home: More Than Just Being A Good Cook

Starting a catering business takes a lot more than just being good at making tasty food. Here’s a look at some things you need to consider when starting out to make your home-based catering business a success.

Know Who You Want To Serve

First things first, you need to figure out who wants to eat your food. Do you want to cook for birthday parties, weddings, and other special occasions, or small get-togethers and celebrations that call for food? Knowing your wanted target market helps you decide what kind of food to make and how to advertise your business.

Learn The Business Side

When you decide to run a home business, you won’t just be a home cook. You’ll have to think of yourself now as an actual business owner, like a restaurant owner or a food truck owner. You’ll now have to think about your menu, your menu pricing, how to keep track of your money, and different marketing strategies to let people know about your business. 

Stay Safe And Legal

With this business model, making sure your food is safe to eat is super important. You’ll need to know and follow the rules about food safety and maybe get your kitchen checked out by the health department and get the necessary health permit. This keeps you and your customers safe.

Oh and of course, you’ll have to get a business license to keep things legal.

The Work Catering Business At Home Entails

Now that we’ve gotten some of the planning out of the way, the next step is looking at some aspects of the day-to-day work it entails. In no particular order, here are some to keep in mind.

Menu Planning, Food Preparation, and Presentation

A significant part of your day will be spent on menu planning. This can get complicated because you’ll have to create a cohesive menu that appeals to your clients, fits their event theme, and works within their budget. And once the menu is set, there’s the food preparation, which involves sourcing fresh ingredients, prepping them, and ensuring each dish is cooked to perfection. 

Let’s not forget presentation—the way the food looks on the plate is just as important as how it tastes. This requires a creative eye and attention to detail.

Customer Service and Marketing

Customer service is key in the catering world. You’ll be communicating with clients, understanding their needs, and ensuring their satisfaction. This could mean answering emails, taking calls, and sometimes dealing with last-minute changes or special requests.

Marketing is another crucial aspect. You will have to manage your business’s social media profiles, update your website, and create content like blogs or videos to engage potential clients. 

Networking, both online and in person, is also part of marketing. Building relationships with Getting to know people who can help your business is a big deal. This could be event planners, other businesses that can help you, or customers who can do word-of-mouth marketing for you to make other people patronize your services and give you more opportunities. 

Administrative Tasks

Administrative tasks include everything from managing bookings and invoices to keeping track of expenses and ensuring you’re compliant with any local business regulations. Good organizational skills are essential here to keep everything running smoothly.

Physical and Mental Demands

It’s important to acknowledge that catering can be physically demanding. You’ll be on your feet for extended periods, sometimes lifting heavy pots or standing over a hot stove for hours. It’s not just a physical challenge but a mental one as well. Each event comes with its own set of intricacies – from special dietary needs to ensuring the timing of each course is spot on.

Planning Your Time

Catering can get busy, especially when you have a lot of orders. You need to be good at planning. This means knowing when to shop for ingredients and to restock your pantry, when to start cooking, and how to get everything ready without rushing at the last minute.

Being Ready for Anything

Sometimes, things don’t go as planned. Maybe you need to change a menu quickly, some of your food handlers called in sick, an event planner is not being cooperative, or you’ll need to handle a difficult client at an event. Being able to think on your feet and solve problems fast is a big part of catering.

Work Hard AND Smart

Based on the above, we can conclude that like any home-based businesses, a catering business out of your home will take a LOT of work. But that doesn’t mean you have to do it all—that won’t be an efficient use of your time.  Let’s see some ways you can make home catering easier for you.

Make Friends with Efficiency

Think of your kitchen as your command center. Organize it so everything you need is right at your fingertips. Plan your menus to make the most of your ingredients and time to make everything flow smoothly.

Embrace Technology

Think of technology as a helpful friend who’s always there when you need them. Use apps for keeping track of ingredients, social media to show off your delicious dishes, and online tools for all the behind-the-scenes business stuff.

Love Numbers

You may not really like math, but keeping an eye on your finances can actually be fun (really!). Think of it as the scorecard of your business – it tells you how well you’re playing the game. Grow to love numbers, and you’ll be able to set prices that make sense as well as know where your money’s really going. 

Ask For Help When You Need It

Remember, even superheroes have sidekicks. As your business grows, it’s okay to delegate and get help. Maybe it’s someone to serve as an extra pair of hands in the kitchen or someone to do social media for you. It frees you up to focus on what you do best: making amazing food.

Factors To Consider For Running A Food Business Out Of Your Home Successfully

Once you’ve got your home catering business going, the next step is to keep it successful for years to come. Here are some easy-to-follow tips to help you do just that:

Update Your Home Catering Business Plan Regularly

Think of your business plan like a garden – it needs regular care to grow. As things change in your business and the world around you, update your plans. This might mean trying new types of events or changing how you manage your money.

Keep Your Customers Happy

Happy customers are the key to a successful business. Always try to make their experience with you something special. Pay attention to the little things, listen to their needs, and try to give them more than they expect. They’ll likely tell their friends about you, which can bring in more business.

Keep Up with Trends

Stay in the loop with what’s new in catering and food. This could be new food trends, ways of serving, or even tech tools that make your job easier. Being one step ahead can make your business stand out.

Learn and Grow

Keep learning new things about cooking and running a business. You might take a class, go to a workshop, or join a group of other caterers. Growing your skills keeps your business fresh and exciting.

Build a Great Team

If your business gets busy, you might need to hire some help. Take the time to train them well so they understand how you like things done. A good team can help you take on bigger jobs and do even more.

Check Your Prices

Every now and then, take a look at your prices. Make sure they’re fair for your customers but also that you’re making enough money. As things change, like the cost of food, you might need to adjust your prices.

Be Smart with Money

Keep a close eye on your money. Make sure you’re not spending too much and save some for slower times. Being careful with money helps your business stay strong.

By following these simple steps, you can keep your home catering business going strong for a long time.

Final Thoughts About Having A Catering Business Out Of Your Home

So, can you run a catering business from home? The short answer is yes! You just have to be ready to do the work and keep at it. 

Now, you might be thinking, “This sounds like a lot of work, and maybe it’s a bit too much to handle.” Don’t worry, I’ve got your back! 

In our next blog post, we’re going to cover “The 7 Crucial Steps to Starting a Thriving Catering Business in 2024.” These are going to be super helpful. Just focus on them, and you’ll greatly increase your chances of making your business a hit! 

Stay tuned! And in the meantime, sign up at The Bailiwick Academy and start browsing our courses for ideas on what you can add to your future catering menu!

— 
Keep coming back to The Bailiwick Academy blog for more baking and cooking tips, kitchen tricks, and much more!

The post Catering Business Out Of Your Home: Is It Possible? appeared first on Online Baking and Cooking Classes - The Bailiwick Academy.

Not to worry! If you’re curious about this iconic dessert, you’ll be happy to hear that this article will dive into the world of fruit cakes and discover why it has become synonymous with a Christmas menu.

Let’s get started, shall we?

So…what is a fruit cake?

What are fruit cakes, indeed? At its core, a fruit cake is a rich, dense cake packed with dried or candied fruits, nuts, and spices. The ingredients are often soaked in spirits like brandy or rum, which not only adds a depth of flavor but also acts as a preservative. 

The cake is typically made well in advance of Christmas, allowing it to mature and develop its complex flavors. A fruit cake can also come in different shapes. It can be a round cake or be presented as mini loaf cakes, depending on the cake pan used. Mini loaves are easier to serve—something to note if you’re having a lot of guests who love fruits and cake in one dish!

Where is fruit cake from?

The origin of fruit cake can be traced back to ancient Rome, where a simple version was made using barley mash, pomegranate seeds, raisins, honeyed wine, and pine nuts. This early version was more of an energy-rich food than a celebratory treat. Since it was easy to carry around and  didn’t rot for a long time, it became a very popular snack for Roman soldiers, who called it “satura.”

During the Middle Ages, with the arrival of preserved fruits, honey, and spices, the fruit cake began to resemble what we know today. The Crusaders reportedly carried this durable, energy-packed cake on their journeys for the same reason as the Roman soldiers did: due to its long shelf life. The bakers at the time also added more fruit and nuts.

Fruit cakes were eventually brought to America by European colonists and became especially popular in areas with limited access to fresh fruit. And now, here we are: a world where fruit cake is looked for during Christmas and other special occasions, like weddings.

Why This Dessert Is Associated With Christmas

This is actually a pretty interesting fact in the history of fruit cake. In the 18th century, laws were passed to restrict the creation of the fruit cake (called as a plum cake back then) in Europe, as the cakes were considered as “sinfully rich.” They were only allowed to be created during the holiday season, especially since the ingredients to make this at the time were considered both rare and expensive.

So, it makes sense that fruit cakes became a special treat for big occasions, right? Especially for Christmas. But why exactly fruit cakes became a Christmas thing is a bit of a mystery. They were first made as a high-energy snack, not really for celebrations.

One interesting story is from Swiss Colony. They say that in England, people used to give fruit cakes to Christmas carolers, who were often not very rich. This might be one reason why fruit cakes got so popular for Christmas.

What are the ingredients in a fruit cake?

Fruit cake is known for its diverse ingredients, which can vary based on personal preference, the cake recipes being used, or regional traditions. However, the usual fruit cake recipe includes the following components:

• Dried Fruits: This is the heart of the fruit cake. Common choices include raisins, currants, sultanas, dried cherries, apricots, and cranberries. Any candied fruit like orange and lemon peel are also popular.
• Nuts: Almonds, walnuts, pecans, and hazelnuts are often added for crunch and flavor.
• Flour: Standard all-purpose flour is typically used as the base for the cake.
• Sugar: White or brown sugar is used to sweeten the cake. Brown sugar can give a deeper flavor and moistness.
• Eggs: Eggs are essential for binding the ingredients together and adding richness.
• Butter: Unsalted butter—not margarine—is commonly used for its flavor and for adding moisture to the cake.
• Spices: A mix of spices like cinnamon, nutmeg, allspice, and cloves adds warmth and depth.
• Leavening Agents: Baking powder or baking soda helps the cake rise.
• Liquor: Brandy, rum, or whisky is often used to soak the fruits and to brush on the cake for preservation and flavor. Non-alcoholic versions might use fruit juices like orange juice or apple juice.
• Extras: Ingredients like molasses, honey, or treacle can be added for extra flavor and color. Vanilla or almond extract are also common for enhancing the aroma.

The great thing about fruit cake is that it is highly customizable. You can adjust the types and quantities of fruits and nuts to suit your taste, and even play around with the spices and flavorings. The key is to balance the flavors and textures to create a cake that’s something you really like.

What is the shelf life of a fruit cake?

A fruitcake that is tightly wrapped with aluminum foil or plastic wrap can be stored for up to 1 month in a cool, dark pantry, 6 months in the refrigerator, and 12 months in a freezer. Some people even feel that older fruit cakes taste better because of the alcoholic content. Of course, if there are signs of spoilage such as mold or off-odors, make sure to discard it! 

But why does fruit cake last long, exactly? Well, one reason is thanks to its high alcoholic content. Alcohol acts as a natural preservative which prevents spoilage.

As for the other factors, well, it’s the same answer for the question why is a fruit cake dry. Its high sugar content helps absorb moisture, reducing the risk of bacterial growth. The dried fruits in the cake have low water content, further inhibiting spoilage. The cake’s dense texture, achieved through slow baking at low temperatures, also helps in preserving it. 

Interestingly, the same things that make fruit cake last a long time have also made it a bit of a joke. Its heavy texture and strong flavor, plus the fact that it seems to never go bad, have made people joke about it as a holiday gift that nobody really wants and keeps getting passed around. But even with this funny reputation, many people still love fruit cake for its special taste and its place in holiday traditions.

Tips For Making Your Fruit Cake At Home

Want to have a fruit cake for the Christmas season? Sure, you can buy, as there will be plenty for sale this time. But if you want to make one yourself so you can control the ingredients, appearance, taste, and so on (i.e. you saw a recipe you wanted to try), here are some tips to take note of:

• Start Early: Begin your fruit cake preparations early. The longer the fruits soak and the cake matures, the better the flavor.
• Customize Your Cake: Feel free to experiment with different fruits, nuts, and spices. Make your fruit cake a reflection of your taste.
• Low and Slow: Bake your cake at a low temperature for several hours. This ensures even cooking and a moist texture.
• Storage: Wrap the cake in alcohol-soaked cheesecloth, then in foil. Store it in a cool, dark place and periodically brush it with more alcohol.

Make A Truly Delicious Fruit Cake With The Bailiwick Academy!

As we mentioned, you might have a fruit cake recipe you want to try. Well, here at The Bailiwick Academy, we have a class that you should definitely try. What are we talking about?

We’re talking about Chef Joey Prats’ Opulence Unwrapped: The Holiday Cake Experience class!

In this class, you’ll learn to make a unique fruitcake that everyone can enjoy, even kids! Chef Joey has crafted a recipe that’s both traditional and fresh, perfect for the holiday season. You’ll get to experiment with different fruits, nuts, and even choose your preferred alcohol, or opt for a non-alcoholic version.

His course is packed with easy-to-follow video tutorials, professional baking tips, and a fool-proof recipe. Whether you’re baking for your family or thinking of selling, this class has you covered.

This class is a must-add to your recipe collections. So what are you waiting for? Sign up at The Bailiwick Academy and start your journey to making the perfect holiday cake—bring the joy of fruitcake into your home this Christmas!

— 

Keep coming back to The Bailiwick Academy blog for more baking and cooking tips, kitchen tricks, and much more!

The post What Is A Fruit Cake? appeared first on Online Baking and Cooking Classes - The Bailiwick Academy.

Well, reading this blog is your chance to satisfy that curiosity. Keep on reading to know more about dim sum, like its origins, and discovering the variety it offers beyond our beloved siopao and siomai. 

Ready to embark on this tasty journey? Let’s begin!

So what is dim sum, exactly?

Dimsum or dim sum, a term that resonates with “a touch to the heart,” is a traditional Chinese cuisine (mainly Cantonese cuisine, although other Chinese cuisines have their own form of dimsum) that consists of a variety of small, savory and/or sweet dishes, ranging from dumplings to buns, and rolls to cakes. Think of it as being similar to Spanish tapas or Filipino salu-salo—the dishes are shared among family and friends. Traditional dim sum is a brunch meal, usually enjoyed with tea (yum cha).

Thankfully, a modern dim sum meal doesn’t necessarily need you to drink tea (good news for those non-tea lovers out there). Eating dim sum doesn’t also have to be restricted to brunch; you can have dimsum for lunch, dinner, or even merienda.

What are the origins of dimsum?

Like with many delicious treats (i.e. the opera cake), the origins of the dim sum dish have plenty of versions, such as:

• The first written reference to the “dim sum” was during the Tang dynasty, where it was used to mean “barely fill the stomach.” However, dim sum was common all the way back in the Song dynasty (960–1279) in China—royal chefs were tasked with creating new varieties of small dishes.
• Some believe that dim sum originated in tea houses along the Silk Road as long ago as 2,500 years ago as a light accompaniment to special appetite-stimulating teas given to travelers 
• One more story is that the Cantonese dim sum culture started in tearooms in the latter half of the 19th century in Guangzhou, the capital of Guangdong. Silk Road travelers and traders would take breaks in tea houses and eat dim sum. The practice eventually spread and became popular, especially in Hong Kong.

Whatever the true origins of dimsum, we’re glad it exists, and that there are plenty of dim sum restaurants to get our fix, agree?

What are typical dim sum dishes?

When you order dimsum from a dim sum restaurant, you’ll get a variety of small food plates and/or bamboo steamers. You can get steamed dishes or fried or baked ones. Here are some popular dim sum dishes.

Savory Dim Sum

Gao

These are dumplings wrapped in thin skin, filled with ingredients such as meat, vegetables, and/or seafood.

Siu Mai

Siu mai or siomai for us Pinoys are dumplings with a pork and cabbage filling, often served in steamed or fried versions. We’ve also made variations like beef and chicken siomai.

Har Gow

These translucent, pleated shrimp dumplings are a test of a chef’s skill – delicate and flavorful.

Char Siu Bao

Barbecued pork buns in English. These are steamed buns filled with a mixture of pork, vegetables, and other ingredients, often topped with a BBQ sauce. Think of them like our asado rolls.

Cheong Fun

Rice noodle rolls that are steamed and have various fillings. They’re akin to lumpiang sariwa, but with a softer, silkier texture.

Sweet Dim Sum

Custard Buns

These are steamed buns with a creamy, sweet custard filling. The filling is usually a rich, eggy custard, offering a delightful contrast to the soft bun. They’re a favorite for their indulgent and comforting taste.

Egg Tarts

Also known as egg custard, these are sweet tarts with a flaky pastry crust and a creamy, custard-like filling. They are a staple in many dim sum restaurants. People love them for their rich, sweet flavor.

Mango Pudding

A refreshing and fruity dessert, mango pudding is smooth and creamy, often served chilled with a topping of fresh mango pieces or a light cream.

Sesame Seed Balls

Known locally as buchi, these chewy, deep-fried sesame balls are coated with sesame seeds and usually filled with sweet red bean paste. They have a crispy exterior and a soft, sweet interior.

Almond Jelly

Often served with fruit, this jelly is mild in flavor and made with almond milk or extract. It’s a subtle dessert for those who prefer less sweetness.

Do note that dim sum is not limited to these dishes, as there are over one thousand varieties of dim sum. Check out Dimsum 101 and Dimsum 102 here at The Bailiwick Academy for more specific examples.

What’s the best way to enjoy dimsum?

Want to fully savor dimsum? Here are some tips to keep in mind!

• Enjoy the flavors slowly, especially with complex dishes like xiao long bao (soup dumplings). Let the soup inside cool a bit before taking a bite.
• High-quality dim sum is usually well-seasoned. Therefore, additional sauce might not be necessary, even if we Pinoys can’t help putting soy sauce. If needed, add a small amount of soy sauce or chili and adjust to taste.
• Use chopsticks to hold the dim sum and take smaller bites, allowing the food to cool down. Some items, like shrimp dumplings, you can finish in a single bite.
• The communal nature of sharing various dishes makes dim sum a social and enjoyable experience, best enjoyed with family or friends. Of course, there’s no one to stop you if you want to enjoy dimsum by yourself!
• Embrace the variety of dim sum. Mix steamed, fried, and baked items, including classics and more adventurous choices.
• For fun, eat dim sum the traditional Chinese way: with tea! Plus, it does aid your digestion.
• Begin with lighter, steamed dishes before moving to heavier, fried items to appreciate the subtle flavors.
• Mind dim sum etiquette. Use communal chopsticks or serving spoons for sharing, pour tea for others first, and tap the table to thank someone who pours tea for you.

Enjoy dim sum the Filipino way!

For us Pinoys, we love to eat almost everything with rice, even our sweets like kakanin! And guess what? You can easily enjoy dim sum with rice too—even without going to any dimsum place.

Thanks to Chef Allan Mertola’s new class, Dimsum Rice Toppings, it’s now simple to bring these tasty dim sum flavors to our everyday rice meals at home.

In this class, you can make nine different kinds of rice toppings:

• Chicken Mushroom
• Pork and Shrimp
• Pork Ribs with Tausi
• Spicy Asado Squid
• Shanghainese Dumpling
• Pork Scallop
• Chinese Kikiam
• Beef Ball
• Crispy Prawn Dumpling

And even get a bonus recipe for Yang Chow Fried Rice to make your dimsum with rice experience really special! If your family loves dim sum food, this class will surely make you a superstar in their eyes!

It’s great for business as well. As we said above, Pinoys LOVE Chinese food!

Ready to add some sizzle to your everyday meals or food business?  Sign up at The Bailiwick Academy, enroll in this class, and watch the magic happen!

— 

Keep coming back to The Bailiwick Academy blog for more baking and cooking tips, kitchen tricks, and much more!

The post What Is Dimsum? appeared first on Online Baking and Cooking Classes - The Bailiwick Academy.

Why make and give edible Christmas gifts?

Christmas food gifts are a thoughtful, inclusive, and delicious way to create lasting holiday memories and spread cheer. By investing time and care into baking or creating a culinary treat, you showcase your skills and creativity, making each gift a unique expression of affection. These gifts are delightful to receive, won’t contribute to clutter, and can be customized to suit individual tastes and dietary needs. 

Convinced? Great! Now, if you’re wondering, “What can I make as Christmas gifts?”, well, we’ve got you! 

On to the seven ideas!

Edible Christmas Gift Ideas To Make 1: Homemade Cookies

Homemade cookies are a timeless and delightful choice as one of your choices for Christmas gift ideas. You can make different flavors and styles that will suit everyone’s taste. It doesn’t have to be holiday-themed either, like gingerbread men or cookies shaped into candy canes—classic cookie shapes and flavors like chocolate chip cookies will do.

But if you want to keep with the season, pack them in decorative tins or cellophane bags tied with festive ribbons. And there, you have an easy, DIY gift of Christmas cookies!

Thinking of what cookies to make? Choose from these classes here at The Bailiwick Academy: Gourmet Cookies by Chef Bam Piencenaves, Best Ever Cookies by Chef Joey Prats, and Unique Cookie Concepts by Chef Miko Aspiras.

Edible Christmas Gift Ideas To Make 2: Polvoron In A Jar

Polvoron traditionally is eaten molded into shapes, but why not give your loved ones something different? For this holiday season, surprise your loved ones with a creative twist on this classic delicacy by presenting the polvoron powder in mason jars. You can add a spoon so that they can eat out of the jar, but you can also attach instructions on how to mix and mold the polvoron, turning these edible gifts into a cute, delightful activity. 

Looking for the best polvoron recipe possible? Check out Chef Miko Aspiras’ Madrid Fusiòn Polvoron class.

Edible Christmas Gift Ideas To Make 3: Cakes In Cans

Cakes in cans are a fun and unique edible gift idea for Christmas. Simply bake your favorite cake dessert recipes in a clean, empty can, and you’ve got a portable and delightful item great for Christmas gifting. You have the freedom to choose any cake recipe you like, from chocolate fudge to white chocolate to fruitcake. 

Once baked and cooled, you can decorate the can with ribbons or stickers and add a little note to make it personal. This DIY gift is not only tasty but also shows your creative side. 

Want to give these as gifts during the festive season? Check out Chef Joey Prats’ The Cake Cannery class or Ms. Chiqui Ortiz-Dingcong’s Keto Cheesecakes class for sugar-free, guilt-free options.

Edible Christmas Gift Ideas To Make 4: Pie

Homemade pie is a heartwarming gift that brings comfort and joy during the holiday season. Whether it’s a classic apple pie or every Pinoy’s favorite pasalubong, buko pie, it’s sure to be a hit. Bake it in a disposable pie tin, let it cool, and then wrap it up with some festive wrapping or place it in a pie box. 

Add a little tag with a sweet message or the recipe, and your delicious, thoughtful food gifts are ready to go!

Looking for an easy recipe to make pies? Check out Chef Jimbo de Panadero’s Bakery-Style Buko Pie class or Chef Joey Prats’ Fabulous Pies class.

Edible Christmas Gift Ideas To Make 5: Savory Treats In Jars

Not everyone has a sweet tooth, and that’s where savory treats in jars come in handy. You can layer ingredients for a soup mix, create a homemade spice blend, or even jar up some chili oil, marinated olives or feta. These edible Christmas gifts in a jar are not only tasty but also show that you’ve put thought into catering to different tastes. 

It’s definitely a great way to introduce friends and family to new flavors and recipes—and are great for business way after the holiday season.

To get more specific, you can:

• Enroll in Gourmet in a Bottle by Chef Chona Garcia-Laureta for some long-lasting, gourmet fish treats;
• Get Chef Allan Mertola’s recipe for Chili Garlic Sauce in his Dimsum 101 class, which we’ve heard are best-sellers for plenty of Bailiwickers; or
• Take Chef RV Manabat’s All-Natural Meat Processing class and learn his recipe for preservative-free Garlic Atsara, which, as we all know, is enjoyed by many Pinoys!

Edible Christmas Gift Ideas To Make 6: Christmas Ham

A Christmas ham is already a popular Christmas gift idea here in the Philippines, so why not make your own for a really perfect gift? You can be sure that receivers will appreciate this homemade edible gift, especially during family dinners for the holiday season.

And if you want to make some of the best hams ever, enroll in Sir Rodney Martinez’ Delicious Glazed Hams class. Make two kinds of hams and glazes that will take your loved ones’ ham experience to the next level!

Edible Christmas Gift Ideas To Make 7: Chocolate Truffles

Chocolate truffles are luxurious and decadent homemade Christmas gifts, perfect for those who appreciate the finer things in life. You can make them at home using good quality chocolate, cream, and a bit of butter, then roll them in cocoa powder, chopped nuts, or coconut flakes. Place them in a small box or cellophane bag tied with a ribbon, and you have an elegant gift ready to go.

And believe us, when you give these as gifts for friends, they will love you for life! After all, chocolate truffles are not just a gift; they’re an experience, rich and full of flavor. When you taste your creation, this homemade gift might not make it to your loved ones—they’re that good!

Speaking Of Chocolate Truffles…

If you’re on the hunt for a treat that’s both easy to make and irresistibly delicious, you’ve hit the jackpot! Check out Chef Chona Garcia Laureta’s class: Chocolate Cookie Truffles!

Enroll in this class and get an easy recipe for no-bake Chocolate Cookie Truffles! Imagine biting into a glossy chocolate shell and finding a velvety, melt-in-your-mouth center – that’s exactly what these truffles offer. They’ll strike the perfect balance between simplicity and indulgence, and are suitable for any occasion, making them a versatile gift option, not just during the holidays.

Ready to dive in? Sign up at The Bailiwick Academy today to start making these homemade food gifts! They’re simple but decadently delicious treats that are sure to impress!

Final Thoughts

We hope you found one you want to try from this list of edible Christmas gift ideas to make! This holiday season, let your loved ones know just how much you care with thoughtful, homemade gifts. From sweet to savory, there’s a delightful option for everyone. 

Get creative, personalize your gifts, and embrace the joy of giving. Happy holidays!

— 

Keep coming back to The Bailiwick Academy blog for more baking and cooking tips, kitchen tricks, and much more!

The post Edible Christmas Gift Ideas To Make appeared first on Online Baking and Cooking Classes - The Bailiwick Academy.

Well, if you are thinking about that, I congratulate you because knowing your audience and target markets is actually one of the first steps in any business. And in this blog post, you’ll find some actionable tips on how to do just that. Let’s get started, shall we?

* Note: This was updated on August 26, 2023, from an original post on November 11, 2019.

Decide On Your Ideal Customer

One problem about starting a business with no audience and target market is that you end up selling to everyone, which means you’re selling to no one. You might even encounter people who will call your products “too expensive”—one Bailiwicker told me she experienced this before.

Well, one great thing about starting your business is that you have the power to choose WHO you want to sell to! Yup, that’s right: you’ll define your target market. 

Whether you’re aiming for gourmet enthusiasts who value decadence and avant-garde food or busy parents seeking quick yet delicious treats, the choice is yours.

Create A Customer Persona

To help you identify your target market better, make it more real by creating a customer persona. Give them a name and what they look like. Aside from those, here’s what you should include:

Demographic Information:

• Age: What age range does your ideal customer fall into?
• Gender: Male, female, other?
• Relationship Status: Single, in a relationship, married, or other?
• Education Level: College graduate, high school, never went to school?
• Socioeconomic Class: Class A, B, C? Include the incom level.
• Location: Where do they live? Urban, suburban, rural?
• Occupation: What are their job titles? What do they do for a living? 

Preferences:

• Hobbies & Interests: What are their favorite pastimes?
• Shopping Habits: Do they prefer online shopping or in-store visits?
• Brand Loyalties: Are they loyal to particular brands or products?

Pain Points:

• What problems can your product solve for them?
• What makes them choose one product over another?
• What would make them buy your product?
• What would make them prefer you over competitors?

Here’s an example:

Joanna is a 35-year-old working mom with a managerial job level, earning Php100K monthly. She resides in Acacia Estates and has two kids. She likes cakes and pastries, online shopping, and values quality over price. Joanna prefers expensive sweets over mainstream brands because of this.

Now, just get a picture of what you think Joanna looks like, and you’re set. Doesn’t she feel more real, like someone who will inquire and buy your product? If not, add more, and be as specific as possible to really flesh out your customer persona. 

Doesn’t this mean I will be excluding other potential customers?

Coming up with a buyer persona doesn’t mean you will exclude other types of people from buying from you. They’re still very much welcome to buy your products. 

For example, you may target an audience in classes B and C, but people from class A may still want to buy what you’re selling. Just think of doing this activity for focus and direction. 

By identifying your core audience, you ensure that your marketing (such as content creation) and production efforts aren’t scattered but laser-focused. You’ll just choose to cater to a particular group, but you’re still open to opportunities from people who don’t belong to your target audience.

The Next Step: Deciding On The Product To Produce For Your Target Market

I know that signing up at The Bailiwick Academy gives you the power to create so many courses. However, it can also get confusing with so many courses to choose from. That’s why we should listen to the wisdom of Chef Joey Prats: focus on one product.

And how do you focus on that one product? You go back to your ideal target audience and find out what food resonates with them. That’s why you really dive deep.

For example, your target customer is someone who enjoys having people over throwing parties with cake. So you might want to produce only cakes from Special Celebration Cakes. On the other hand, if you live abroad and your target market is fellow Pinoys who miss the comfort of the Philippines, you might want to start selling kakanin.

See how knowing who you want to sell to is powerful?

And of course, aside from the product you’re producing, you should match their preferences in taste and packaging. If your chosen market segment likes luxury, use premium ingredients and high-end materials for packaging. If you choose to sell to a market that values affordability, you can use alternatives to premium ingredients or churn out smaller versions of your products.

Reaching Your Target Market

When you have finally decided on a target market and a product, there’s one last thing you need to do. That’s to get them to come to your physical or online store and buy. You’ll have to show up where they are so that they are aware of your presence.

Don’t worry—gone are the days where your only way of advertising and marketing is doing television or radio ads. You can now reach people organically via social media platforms—Facebook is still probably the most popular here in the Philippines. With a social media account, you can draw customers to your brand organically without having to pay for any advertisement.

Of course, just ensure you regularly publish content, such as photos, videos, or even text posts. That way, you won’t look like an empty page—they might think you’re a scam otherwise. Make sure the posts you make will appeal to your target market, such as how the products are made, how they’re eaten, and so on.

To ensure you’re presenting your products in the best way possible, it might be good to enroll in Mobile Food Photography. And to make sure your brand stands out from all the others—and appeals to your target audience—enroll in Branding 101.

Don’t forget to also engage with people who are visiting your site. Answer inquiries, make conversations—these moves will help endear your target market to you and make them fans of you, your brand, and your product eventually!

Final Thoughts On Finding Your Target Market

I hope this article helps give you an idea of how to get started on finding your target market. Remember, focus on one at a time to tailor-make your offer and product. Also, once you get started, don’t forget to form relationships with your audience so that they’ll be the ones to refer more people to you, and you never run out of customers!

If you feel like you need more education, make sure to check out the Free Courses in your Student Dashboard and to continually upskill with our many courses at TBA. All of these are for your benefit so you can grow your cooking and baking empire faster!

Finally, remember that there’s no such thing as a wrong target market. You can target the males, females, the rich, the middle-class, and so on. Just make sure you’re selling them a product they’ll actually buy, and you’ll be good to go.

— 

Keep coming back to The Bailiwick Academy blog for more kitchen tips, tricks, and much more!

The post How Do I Find My Target Market? appeared first on Online Baking and Cooking Classes - The Bailiwick Academy.

If you’re getting stressed about what dishes to bring, we feel you. The short answer is three parts: potluck ideas should be something that’s an easy recipe, can be made ahead of time, and something so delicious everyone will like it!

And in this article, we’ll further explore what you can bring, whether you’re going to office potlucks or a family one. These potluck dishes will make everyone’s taste buds dance with joy–guaranteed. That’s especially if you’re tired of the usual Grab or FoodPanda offerings and want something that feels, well, not fast food.

Let’s get to it, shall we?

Good Items To Bring To A Potluck: Appetizers

If you’ve been chosen to bring appetizers to a potluck party, consider these easy appetizers. And when we say easy, we mean easy to make and love!

Lumpiang Shanghai

These crispy, golden spring rolls with a savory mixture of ground pork, onions, carrots, and spices are a staple at Filipino gatherings. These finger foods are so popular there are many memes on Facebook about people being Sharonians and taking them home! 

Don’t believe the memes? Serve them with a side of sweet chili sauce, and watch this appetizer disappear in seconds!

And if you want to make some of the best Lumpiang Shanghai ever, enroll in our Pinoy Handaan class by Chef Anthony Ang. You’ll get lumpia that’s meaty, juicy, and definitely not dry!

Tokwa’t Baboy

Here’s another easy appetizer to make. And not only is it simple to whip up, but it’s also filling and flavorful! The tender pork goes very well with the bite-sized crispy tofu, especially when you eat them with a tangy soy-vinegar sauce.

Your fellow potluck attendees might not even notice how much they’re eating until they’ve cleared out the entire container!

Chicken Inasal Skewers

The usual chicken recipes in Philippine cuisine are creamy chicken dishes that are made for main courses. So why not break the mold and serve chicken for appetizers? You can do it with these chicken inasal skewers.

They’re marinated in calamansi, soy sauce, and different spices that make them burst with flavor. The grilling process adds a delicious smoky flavor as well. Top it off with an accompaniment of spiced vinegar, and you have a certified crowd pleaser on your hands!

To make sure you get a really delicious marinade, enroll in Sinugba Specialties by Chef Anthony Ang. You’ll get the recipe for the marinade he uses in his restaurants–that means it’s really, REALLY good!

Good Items To Bring To A Potluck: Main Courses

When deciding what dish to bring as a main course, choose one that will make your fellow diners say, “Sarap!” Here are three inspirations that can be the answers to the question of what to bring to a large potluck.

Chicken Adobo

Aside from lechon baboy, adobo is arguably the most well-known Filipino dish in the world. Marinated in a blend of soy sauce, vinegar, garlic, and spices, the chicken is simmered until tender and infused with rich flavors. Don’t forget to serve it with steamed rice for a complete adobo experience!

Hey, if it’s good enough for international celebrities, it’s more than good enough for potluck food!

Kare-Kare

Kare-Kare is a beloved Filipino dish known for its creamy and nutty flavor. This stew that you can make in an instant pot has various types of meat and is cooked with a luscious peanut sauce and tender vegetables. You then serve it with bagoong (shrimp paste) on the side. 

It’s a delicacy that’s sure to impress everyone at the potluck table.

Pork Sinigang 

For a tangy and comforting dish (especially during rainy seasons), bring Pork Sinigang to the potluck. This sour soup features pork, vegetables like kangkong and radish, and is flavored with tamarind for its signature sourness. 

There’s a reason it was named “Best Soup in the World” back in 2021–the combination of savory, sour, and hearty flavors makes it a crowd-pleaser.

Good Items To Bring To A Potluck: Desserts

What is a good thing to bring to a potluck? Sweet treats! No potluck is complete without a selection of desserts, agree?

Indulge your fellow potluck-goers with these delightful desserts that will satisfy their sweet tooth. And as much as we love halo-halo, it’s far from an easy potluck idea. The ones below are, though!

Bibingka

Add a touch of nostalgia to your potluck dessert choice with Bibingka, a traditional kakanin that is one of the well-known holiday recipes in the Philippines. This moist and slightly sweet cake is made with glutinous rice flour and coconut milk and topped with salted eggs and grated coconut. And while this delightful dessert is usually only seen during the Christmas season, who says you have to wait, right?

To make one of the best ones you (and your lucky potluck goers) will ever taste, enroll in the Ultimate Bibingka class of Chef Joey Prats.

Leche Flan

A silky smooth custard topped with a rich caramel sauce, leche flan is a Filipino dessert that’s a certified crowd favorite. Its velvety texture and sweet taste will leave everyone reaching for seconds.

Admit it–even you’ll get tempted while bringing this out from your oven when you see it glistening on top of your sheet pan!

Cake Rolls

Another way to add nostalgia to your potluck event is to bring cake rolls. These have always been staples in Filipino bakeshops and always remind us of our good old days, agree? They also come in different flavors, making them versatile for any discerning palate and for any event.

Of course, if you want to make sure that you’re bringing nothing but the best cake roll to your potluck, enroll in the Timeless Cake Rolls course by Chef Jimbo de Panadero. You’ll learn to make five flavors that will win you fans for sure!

What are some vegetarian options to bring to a potluck?

If you’ve been reading the recommended items, none of them are vegetarian options. Don’t worry: there are plenty of potluck recipe ideas that vegetarians can eat. In Filipino cuisine alone, you can bring vegetable pancit, ginataang kalabasa or lumpiang gulay.

That’s one thing to consider before finalizing what to bring: ask if anyone has any special requests (i.e. they’re vegetarian) or any dietary restrictions (i.e. they’re on a keto diet).

Can I bring store-bought items to a potluck?

Absolutely! If you don’t have time to cook or prepare a dish from scratch, you can still contribute by bringing whatever you can. Get a pan pizza delivered, or buy whatever you can from the convenience or grocery store. You’d be surprised at the options some grocery stores have–you’d be hard-pressed to decide what to bring.

That’s the fun about potlucks–as long as you bring the food you’re assigned, you’ll be very much appreciated!

Are there any traditional potluck customs?

We’re not sure about it in other countries, but for Filipinos, there are common, albeit unsaid ones. One is to make sure to bring your share, not just eat. The other is to help set up and distribute plates and utensils. And if you’re in an office potluck setting, think of it as a way to make a good impression on your bosses and officemates.

Final Thoughts

When it comes to choosing a delicious dish to bring to a potluck, the options are abundant. Whatever you bring, make sure it’s something that you know your friends and family will enjoy. As long as it’s delicious, you’ll be sure to be a hit!

And more importantly, don’t forget to enjoy yourself and have fun with your eaters goers. After all, that’s what potlucks are all about, right?

Oh, and one last thing: if you do bring drinks, paper plates, and utensils, you’ll definitely be the hero of the event!

Have a delicious time!

Wait, I’m not convinced! I want a different kind of potluck item to bring!

You might be sick of fast food and still love the usual potluck cuisine (after all, they’re Filipino food). But at the same time, you–and fellow attendees–just might want something else still a bit different.

Well, if that’s the case, you should check out Chef Max Nadin’s latest class: Potluck Hits!

In this course, you’ll learn three delicious recipe ideas that Chef Max himself brings to potlucks:

• Flavorful Chicken Kiev
• Creamy and Savory Beef Stroganoff
• Tanatlizing Rumaki

And as an exciting bonus, you’ll even get a recipe for making a refreshing Tequila Sunrise cocktail–because potlucks aren’t just about food, right?

These unique dishes will definitely grab the attention of your fellow potluck goers. And when the get curious and taste them… oh, believe us, they’re going to ask for a lot MORE!

This cooking class is also great to add to your food business offer. When people find out about it, you might just be the one they go the next time they’re looking for food for a potluck they’re going to. 
So what are you waiting for? Sign up at The Bailiwick Academy and get to cooking Potluck Hits today!

— 

Keep coming back to The Bailiwick Academy blog for kitchen tips, tricks, and much more!

The post What Is A Good Item To Bring To A Potluck? appeared first on Online Baking and Cooking Classes - The Bailiwick Academy.

Well, that’s exactly what we will talk about in this blog.

Key Takeaways

TL;DR? Here’s a quick summary of what to expect from this article:

• When planning a catering menu, it’s important to have a specific target market in mind. Focus on that one market so that you can memorize and perfect their needs, which helps you build a good reputation and gets you similar work. 
• Pricing isn’t just about the food–consider also logistics, cost of food, and other business costs. 
• Do further research and education to make better business decisions about running a catering events business.

A Quick Disclaimer About This Article

While we will discuss what to consider when planning a catering menu, this isn’t a deep dive into the topic. A food and beverage business or how to plan a catering business needs more consideration and information than just one blog article. So while we can give you some things to consider, we’d also encourage you to learn more for yourself.

For example, one of the courses at The Bailiwick Academy is Branding 101. Another is Bakery Operations. These and other courses might help you with how to create a catering business plan and make better business decisions.

In short, while this is a quick overview, this is not an article that’s an end-all-be-all about planning catering menus. Also, these won’t be in any particular order, but you have to really consider all of these, as these are important for a successful catering menu or business.

Got it? Good.

How To Plan A Catering Menu: Who Do You Want to Serve?

One thing you have to remember is that in business, you have to have a specific target market. You need to decide on who you want to serve primarily. This also applies to having a catering business.

Let’s say you do decide to enter catering. Do you want to serve personal events like weddings, birthdays, and baptisms? Or would you rather look for a catering event for business people weekly? After all, how to plan catering for a wedding differs from how to plan catering for an event in a corporate setting.

The question doesn’t stop there, though. If you decide to serve weddings, would you rather serve high-end weddings? Or would you be happy serving weddings that are budgeted?

Again, the people in these events will be looking for different things. And if you read our feature on Chef Joey Prats, you’d know that he recommends focusing on one product. The same advice counts for the target market: focus on one. 

When you focus on one market, you can memorize and perfect their needs and expectations. Doing this will help you build a good reputation and get you more work for similar people. That’s always a good thing, agree?

How To Plan A Catering Menu: Consider The Logistics

Now that you know who you want to serve, the next thing to consider is the logistics, as these will factor into your costs. As we said, you shouldn’t only consider menu items!

Let’s go back to the target market. Say you’ve decided to focus solely on corporate events. Will you accept only certain corporate events, or will you take on all of them? 

For example, what if you’re located in Laguna, and a potential client wants to get you for a corporate event in Pampanga? Will you be able to accommodate their request?

Aside from the location, here are some other logistical considerations:

• Staffing – You should determine the number of staff needed, their roles and responsibilities, and their schedules. This includes chefs, servers, bartenders, and event coordinators. Remember, the more you want to give to your clients, the more people you’ll likely need!

• Transportation – Transportation isn’t only considered if, say, you want to run a food truck. After all, if you’re going on location for any type of event, you should be able to transport the food, equipment, and yourself and your team to the venue. You should also determine the truck size you need or if a van will suffice. 

• Equipment – If you plan to enter wedding event catering, you should know that you won’t be able to survive on just one kind of chair and decoration. You have to be able to give your possible clients options that will fit their wedding themes. Catering for corporate events is more forgiving, but these clients will still eventually look for options from you. Consider also that catering can come in different forms: buffets, food stations, seated and served, stand-up cocktails, and even outdoor picnics. Do you want to be able to serve all that or just some?

How To Plan A Catering Menu: Pricing

Ever wonder sometimes about the catering cost per person, especially if you feel like it’s too high? Well, here are some factors to consider in how to price a catering menu.

• Cost of ingredients – This is one important factor in pricing. After all, depending on the market you choose to serve and the types of food they want, you could run up a hefty bill just buying the ingredients alone! Of course, you’re going to charge that to the client. Include also if you’ll serve an alcoholic beverage per person, if they have appetizers, and pretty much anything food related.
• Labor costs – You will also have to factor in the salaries of your chefs, servers, and other staff. In the future, if you add more people, even those not necessarily go with actual events, include those too! They do help with your business, after all. You might even have to raise prices to serve people better.
• Your equipment and logistical costs – How much did you buy your equipment, such as chairs, linens, and tools for food safety? How much are your transportation costs? Insurance? Factor those in as well. 
• Your markup – All these mentioned above are just your operational and overhead costs. If you don’t add in how much you want to make per event, you’re not going to make money. And you have to–after all, businesses survive because of profits, not because of anything else. You have to make money.

Once you have all these, divide the cost of the event by the number of guests, and that’s where you’ll get the cost per person. It is important to note that the cost per person will vary depending on the menu, the level of service provided, and other factors. 

How To Plan A Catering Menu: Planning The Food

Oh, look, we’re finally getting to the food! Why did we place this last? Well, it’s probably the easiest for you, especially if you’ve been making food for a long time already. 

After all, you’re reading this because you’re thinking of getting into catering. And that means you already have a preference for your menu, correct?

And it does go back to Chef Joey’s advice about one first. So what kind of food or cuisine do you want to serve? Sure cuisine that will sell is Filipino food, but you can also offer other ones, like Korean and Spanish. 

You can even choose to niche down further and offer only keto catering. However, how to plan a keto menu is much more complicated than the usual kinds. That’s something to consider as your price might go up!

Your price will also go up if you want to give clients options to serve their guests who have special dietary restrictions.

But once you’ve decided on the food you plan to serve, that’s when you can get to the nitty-gritty. You can customize courses, make avant-garde versions of the cuisine, and so on. It will really depend on your target market and what would appeal to them.

Final Thoughts

Ready to get started on making your own catered event menu? Just consider all the following that we discussed in this article. Remember to consider who you want to serve and all the costs that you will incur, and make sure you’ll profit! By doing so, you’ll be well on your way to not only building a catering menu that will impress your guests but you’ll also have a successful catering business that will last a long time!

Speaking Of Menu Choices…

If you’ve decided to go with our suggestion of serving Pinoy food to start, The Bailiwick Academy has a class that’d be perfect for you to start: Chef Anthony Ang’s Pinoy Handaan!

In this class, you’ll learn to make three classic Filipino party dishes that are restaurant quality using Chef Anthony’s recipes:

• Pancit Overload
• Crispy Pata
• And the very packed Lumpiang Shanghai!

Whether you’re catering for a wedding, a corporate event, or even a simple occasion at home, you can be sure that these menu options will make for a menu that will impress! That’s especially since this class has simple, clear and easy-to-follow instructions that will let you master the dishes in no time!

So what are you waiting for? Sign up at The Bailiwick Academy today and get started planning your perfect Filipino food menu by enrolling in this class!

— 

Keep coming back to The Bailiwick Academy blog for more kitchen tips, tricks, and much more!

The post How To Plan A Catering Menu appeared first on Online Baking and Cooking Classes - The Bailiwick Academy.