“Help! I'm having a problem selling my pastries. They're saying that it's too expensive!"
I got this question from one of our students and I might as well post it here to help other people too.
This simply means... They are NOT your target market!
There are people who are just like that and we can't avoid them.
So what should you do??!
Find the right TARGET MARKET!
Ask yourselves, “Who do I want to serve?"
Write your own customer avatar... your ideal customer.
Consider the following:
- Single? in a relationship? married?
- Class A, B, C?
- What do they like?
- Where do they hang out?
35-45yrs old working moms (Managerial level). Residing at Acacia Estates. Likes cakes and pastries. Comfortable with online shopping. Doesn't haggle and immediately pays in full!
Be specific... because the more specific you are the easier for you to create a product.
After listing it down, everything that you will do should revolve around your target market.
If you want to target class A, then your product should be worth Class A!
From the TASTE up to the PACKAGING!
- Don't skimp on ingredients.
- Product should be nicely done.
- Great photos.
- Include in your post that you’re using high end brands and products.
- What is it made of? etc.
If you want to make it more affordable to fit your target market, then
- Consider buying in bulk,
- Adjust in brands that you will be using
- Make smaller versions etc.
If you’re enrolled here at The Bailiwick Academy, you will know the basics and techniques.
Don’t be afraid to experiment and have your own flavors, design and style.
Only then you will stand out from the rest. Alright?!
If you need help in tapping your target market without forcing them to buy, try Facebook Ads.
ENROLL in our ONLINE CLASS by Julan Canita by clicking the button below:
and since you need to take great photos, you might as well ENROLL in our Mobile Food Photography by Noel Salazar.
Click the button below to learn more:
If you have any other tips, comments, suggestions, questions on how to find your target market, comment down below.